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Real Estatements January 2007

By Paul Wrigley

HAPPY NEW YEAR.Welcome back to my Realestatements for 2007. Last year we were looking at different marketing initiatives to show case properties to propspective purchasers.

So far we have looked at:

Newcastle Herald Advertising on Saturdays.

Open Homes – Informal way of encouraging buyers to inspect your property.

Window Displays – Buyers get the chance to browse whats for sale & establish value for money.

Internet – Your agent has to be on the 2 biggest sites!

Photo Signboards – Photo signboards are your 24hr salesperson. They give prospective purchasers more information to wet their appetite.

Professional Photos – better quality photos will attract more buyers.

Property Styling/Interior Designer – You don’t get a second chance to make great first impressions. If you want the phone number of the Property Stylist we use, please give me a call.

The following are initiatives we haven’t looked at:-

Colour Brochures – Each property should have individual colour brochures that prospective purchasers can take with them.

Database – A professional agency will have a database aimed at informing buyers as soon as a property is listed. Also they will send weekly emails consisting of open homes and new listings.

If you are considering selling & would like a neutral opinion of how to best market your property, please do not hesitate to give me a call.

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