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Real Estatements – Window Displays

By Paul Wrigley

Welcome to my latest “Real Estatement” column
This week we will look at another marketing initiative in the fonn of Window
Displays.

Window Displays are another form of exposure where buyers can find out about your
property being for sale.

Buyers can ‘window shop’ or look in agents window display at their leisure. This
enables them to view what’s for sale and what properties represent value for money.
A proactive agent will use their window display to showcase their listings at their
best, including 4 or 5 photos of the property and relevant information to wet the
prospective purchaser’s appetite. Also, a proactive agent can talk to the buyers at their
window display and try to convert them to an inspection, an offer, and than a sale.
A potential vendor can compare the agents they are considering selling with and use
this to see how professional that particular agency is. Look for uniformity easy to see
and read window cards and make sure the display is constantly updated.

Some agents are embracing technology and using digital displays in their windows.
These digital displays tend to draw more buyers to the window and allow those agents
to capture those buyers. The window also acts as a 24 hour salesperson, allowing
buyers at any time of the day to look for a property to purchase.

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